Od lepotnih izborov do mode, turizma in organizacije mednarodnih dogodkov – Emily Hong Nhung svojo kariero gradi na presečišču lepote, kulture in podjetništva. Kot nacionalna direktorica Miss Tourism International za Vietnam, ambasadorka vietnamskega turizma ter direktorica blagovnih znamk in dogodkovnih projektov si prizadeva Vietnam predstaviti svetu skozi njegovo bogato kulturno dediščino, modo, kulinariko in turizem. Pri tem verjame, da lepota ni le vprašanje videza, temveč tudi identitete, znanja, odgovornosti in sposobnosti povezovanja ljudi. Z nami je spregovorila o svoji poti, raznolikosti lepote, prihodnosti mode in turizma ter o viziji, s katero želi vietnamsko kulturo popeljati še dlje na svetovni oder.
Emily, vaša pot od tekmovalke na izboru Miss Tourism International do nacionalne direktorice za Vietnam je zares navdihujoča. Kateri trenutek je bil ključen, da ste se odločili preiti od udeleženke izbora v vplivno osebnost na področju mode in turizma?
Izbrala sem pravo strast in okolje, v katerem ima lepota turizma največji vpliv na svetu. Na to odločitev sem zelo ponosna in nikoli ne bom odnehala.
Kot ambasadorka blagovnih znamk in direktorica se osredotočate na spodbujanje raznolikosti v lepoti. Kako danes opredeljujete »raznolikost lepote« v svetu mode in katere korake sprejemate, da bi to sporočilo širili tako v Vietnamu kot na globalni ravni?
Sem ambasadorka vietnamskega turizma ter direktorica blagovne znamke Emile, pa tudi podjetij Emile Event in Media, ki se ukvarjajo z organizacijo lepotnih izborov in dogodkov.
Verjamem, da mora biti lepota mode raznolika, njen razvoj pa mora temeljiti tudi na varovanju okolja, saj imamo za življenje na voljo le en planet. Moda mora postati bolj odgovorna – oblačila moramo ohranjati in reciklirati ter hkrati razvijati trajnostno modo, pri kateri je vsaka kreacija cenjena tudi zaradi svoje kulturne vrednosti.
Vodenje lastne blagovne znamke ob vlogah vplivnice, članice žirij in direktorice je zagotovo zahtevno. Kako usklajujete vse te različne obveznosti in kakšen nasvet bi dali mladim podjetnikom, ki se soočajo s številnimi profesionalnimi odgovornostmi?
Moj nasvet je, da izberete delo, ki ga imate radi. Vsak človek se rodi z določenim poslanstvom in ko pustite, da vaša strast zasije, delo ne bo več občutek bremena.
Pomembno je tudi skrbeti zase. Sama sledim keto prehrani, skrbim za zadostno hidracijo in dovolj spanja ter se ukvarjam vsaj z enim športom. Vse to mi pomaga napolniti energijo in ohranjati dobro zdravje, ki je potrebno, da lahko ostanemo zadovoljni tudi takrat, ko usklajujemo številne naloge.
Vaše izkušnje članice žirije na izboru Miss Tourism International vam dajejo edinstven pogled na lepotna tekmovanja. Kako so se po vašem mnenju takšni izbori skozi leta spremenili in katere lastnosti so danes najpomembnejše pri tekmovalkah, poleg njihovega fizičnega videza?
Najpomembnejši sta osebni šarm ter prijazna in družabna narava. Predvsem pa mora imeti tekmovalka znanje o kulturi, zgodovini, kulinariki in turističnih znamenitostih svoje države.
To je najlepši izraz lepote žensk posameznih narodov in njihove edinstvene kulturne identitete.
Predstavljanje Vietnama na mednarodnih prizoriščih je pomemben del vaše kariere. Kako vietnamsko kulturo in vrednote vključujete v svoje delo modne in turistične vplivnice ter kako po vašem mnenju takšno predstavljanje vpliva na mednarodno podobo Vietnama?
Moda in potovanja so bila vedno vir ponosa in navdiha za Vietnamce. Pri ustvarjanju uporabljam materiale iz različnih regij Vietnama, iz katerih nastajajo edinstvene tkanine, ki spodbujajo ustvarjalni navdih, s tem pa želim vietnamsko modo pripeljati na svetovni oder.
Kreacije znamke Emile in oblikovalca Trana Hunga vedno prinašajo izjemno lepoto, ki temelji na izjemnih materialih in brezmejni ustvarjalni viziji.
Od tedna mode v Londonu do vietnamskih modnih revij sta moda in potovanja neločljivo povezana z vietnamsko kulturo.
Kakšno vlogo imajo družbena omrežja, kot je vaš Instagram @emilyhongnhung, pri vaši karieri? Kako jih uporabljate za povezovanje z občinstvom, ne da bi pri tem izgubili pristnost svoje blagovne znamke? Imate kakšne posebne strategije za ohranjanje avtentične spletne prisotnosti?
Družbena omrežja sem izbrala kot platformo, na kateri predstavljam svojo osebno blagovno znamko – podobo vietnamske ženske, ki deluje na področju turizma in ustvarja dogodke, povezane s kulinariko, kulturo, potovanji in modo, hkrati pa sodeluje z modnimi oblikovalci.
Kot nacionalna direktorica Miss Tourism International sem ženska, ki svoji karieri ne postavlja meja. Svetu želim pokazati, da Vietnamke niso le lepe, temveč tudi delavne, predane in pripravljene prispevati k družbi na pomembnih področjih – tako doma kot na mednarodni ravni.
Vietnamske ženske si zaslužijo enako spoštovanje.
Če pogledate v prihodnost – kateri so vaši največji cilji za naslednjih pet let, bodisi na področju poslovanja, mode, turizma ali osebnega razvoja? Obstaja kakšen sanjski projekt ali pobuda, ki bi jo želeli uresničiti in z njo še naprej spodbujati lepoto in raznolikost?
Že dolgo razvijam idejo o poslovnem projektu »3 v 1«, ki bi združeval vietnamsko modo, kulinariko in turizem.
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Emily Hong Nhung: Beauty, Fashion and Tourism as Bridges Between Cultures
From beauty pageants to fashion, tourism and international events, Emily Hong Nhung has built her career at the intersection of beauty, culture and entrepreneurship. As the National Director of Miss Tourism International for Vietnam, an ambassador for Vietnamese tourism, and a director of brands and event projects, she is dedicated to presenting Vietnam to the world through its rich cultural heritage, fashion, cuisine and tourism. For her, beauty is about far more than appearance – it is also about identity, knowledge, responsibility and the power to connect people and cultures. In our conversation, she opens up about her journey, the changing definition of beauty, the future of fashion and tourism, and her vision for bringing Vietnamese culture even further onto the international stage.
Emily, your journey from being a contestant in Miss Tourism International to becoming the National Director for Vietnam is truly inspiring. What was the pivotal moment that made you decide to move from participating in a pageant to becoming an influential figure in fashion and tourism?
I chose the right passion and the environment in which the beauty of tourism can have the greatest impact in the world. I am very proud of this decision and I will never give up.
As a brand ambassador and director, you focus on promoting diversity in beauty. How do you define “diversity in beauty” in the fashion world today, and what steps are you taking to spread this message both in Vietnam and globally?
I am an ambassador for Vietnamese tourism and the director of the Emile brand, as well as Emile Event and Media, which are involved in organizing beauty pageants and events.
I believe that the beauty of fashion must be diverse, and its development must also be based on protecting the environment, because we have only one planet to live on. Fashion must become more responsible – we need to preserve and recycle clothing while also developing sustainable fashion, where every creation is valued for its cultural significance as well.
Running your own brand while working as an influencer, jury member and director must certainly be demanding. How do you balance all these different responsibilities, and what advice would you give to young entrepreneurs who are facing numerous professional commitments?
My advice is to choose work that you love. Every person is born with a certain purpose, and when you allow your passion to shine, work will no longer feel like a burden.
It is also important to take care of yourself. I follow a keto diet, make sure I stay properly hydrated and get enough sleep, and I practice at least one sport. All of this helps me recharge my energy and maintain the good health we need to remain happy while balancing many different responsibilities.
Your experience as a jury member at Miss Tourism International gives you a unique perspective on beauty pageants. In your opinion, how have pageants changed over the years, and which qualities are most important in contestants today, beyond their physical appearance?
The most important qualities are personal charm and a kind, sociable nature. Above all, a contestant must have knowledge of the culture, history, cuisine and tourist attractions of her country.
This is the most beautiful expression of the beauty of women from different nations and their unique cultural identities.
Representing Vietnam on international stages is an important part of your career. How do you incorporate Vietnamese culture and values into your work as a fashion and tourism influencer, and how do you think this representation influences Vietnam’s international image?
Fashion and travel have always been a source of pride and inspiration for Vietnamese people. In my creative work, I use materials from different regions of Vietnam to create unique fabrics that inspire creativity. Through this, I want to bring Vietnamese fashion to the global stage.
The creations of the Emile brand and designer Tran Hung always bring extraordinary beauty, based on exceptional materials and a limitless creative vision.
From London Fashion Week to Vietnamese fashion shows, fashion and travel are inseparably connected with Vietnamese culture.
What role do social media platforms, such as your Instagram @emilyhongnhung, play in your career? How do you use them to connect with your audience without losing the authenticity of your brand? Do you have any particular strategies for maintaining an authentic online presence?
I chose social media as a platform to present my personal brand – the image of a Vietnamese woman working in tourism and creating events connected with cuisine, culture, travel and fashion, while also collaborating with fashion designers.
As the National Director of Miss Tourism International, I am a woman who does not put limits on her career. I want to show the world that Vietnamese women are not only beautiful, but also hardworking, dedicated and ready to contribute to society in important fields – both at home and internationally.
Vietnamese women deserve equal respect.
Looking ahead, what are your biggest goals for the next five years, whether in business, fashion, tourism or personal development? Is there a dream project or initiative you would like to bring to life that would continue to promote beauty and diversity?
I have been developing the idea of a “3-in-1” business project for a long time, combining Vietnamese fashion, cuisine and tourism.
Model: @emilyhongnhung Fotografije: Tricky Nguyen @trickyng & Quoc Le @quocle_photography Stiliranje: Tran Hung @tranhungofficial & Emile Intervju: Aleksey Ermachkov Produkcija: Valentina Gurova @valentinagurova (vodja PR Aliyans Media Group @pr_aliyans & Cory Couture @corycoutureproductions) Lokacija: Wales in England
