Več kot 600 gostov, mednarodna zasedba oblikovalcev ter program, ki je povezal modo, umetnost, trajnost in tehnologijo, so zgodovinsko cerkev Park Avenue Christian Church na Manhattnu med newyorškim tednom mode spremenili v globalno stičišče ustvarjalnosti.
Nekatere modne revije predstavijo kolekcijo, druge pa oblikovalcem odprejo vrata v veliko širši svet.
S prav tem namenom se je 13. septembra Unique Fashion Show vrnil na newyorški teden mode.
Newyorška edicija, ki jo je predstavilo francosko združenje Unique Fashion Foundation, je v zgodovinski cerkvi Park Avenue Christian Church na Manhattnu zbrala več kot 600 gostov. Oblikovalci so svoje kolekcije predstavili občinstvu, ki je preseglo običajne okvire tedna mode, saj so se dogodka udeležili kupci, trgovci, vlagatelji, uredniki, umetniki, pedagogi in strokovnjaki iz mednarodne modne industrije.
Projekt Unique, ki ga je ustanovila Gita Dzhavid, se je v devetih edicijah v Evropi in Združenih državah Amerike razvil v platformo, na kateri se neodvisna moda prepleta z mediji, poslovnim svetom, kulturo in ustvarjalno izmenjavo.
»Naš cilj je graditi dolgoročne povezave med modo, izobraževanjem, tehnologijo, kulturo, mediji in mednarodnim poslovnim okoljem,« je povedala Gita Dzhavid. »V New Yorku te skupnosti povezujemo, da bi ustvarjalni talenti dobili vidnost, podporo in dostop do resničnih globalnih priložnosti.«
Globalni modni dialog
Modna pista je pokazala, kako zelo mednaroden je postal ta dialog.
Kazahstanski Volskaya Atelier je raziskoval mladost, svobodo in individualnost, medtem ko je znamka TURSUNKULOV, ki jo je ustanovil Timur Tursunkulov, tradicionalno kazahstansko obrt interpretirala skozi sodobno vizijo visoke mode. Raushan Anuarbekova je navdih našla v podobi kazahstanske babice kot simbola elegance, modrosti in brezčasne miline.
Nemška znamka Lady Suits oblikovalke Emmely Roloff je v New York pripeljala arhitekturno krojenje in kiparsko oblikovana ženska oblačila. ARA Art and Design Studio oblikovalke Sanaz Masoumi je raziskoval ročno izdelane tekstilije, eksperimentalne materiale in pripovedovanje zgodb skozi kulturno dediščino. Mednarodni zasedbi se je s svojo kolekcijo pridružila tudi Chancell Allaiya.
Znamka Tensengral je inovativnost izrazila s tehniko. Z uporabo sto let starih strojev za krožno izdelovanje čipke in postopkom z majhno količino odpadkov, imenovanim Textile Tensegrity, ustvarja prilagodljiva oblačila, ki se odzivajo na gibanje telesa.
Tajikistan Fashion Week je predstavil oblikovalko Mahin Olimzoda, ki je tadžiške kulturne vplive umestila v sodoben kontekst. Brazilska oblikovalka Ariane Santos iz znamke Badu Design pa se je trajnosti približala skozi preobrazbo industrijskih odpadkov in zavrženih avtomobilskih varnostnih pasov v modne dodatke.
La Magnetique je povzdignil modo, navdihnjeno s pižamami, sodobna afriška modna hiša ANKU je združila kulturno dediščino z moderno ženstvenostjo, ruandski Matheo Studio, ki ga je ustanovil Maurice Niyigena, pa je afriško pripovedništvo prenesel v visoko modo in kolekcije, namenjene vsakdanjemu nošenju.
Rezultat ni bila enotna estetika tedna mode, temveč skupen newyorški oder za izrazito različne ustvarjalne identitete.
Več kot moda
Vizija projekta Unique je segala daleč čez modno pisto.
Razstavni prostor, namenjen poslovnemu in širšemu občinstvu, je oblikovalcem omogočil neposreden stik s kupci, trgovci, vlagatelji in mediji. Program, posvečen trajnosti, pa je odpiral vprašanja odgovorne proizvodnje, krožne mode in inovativnih materialov.
Dogodek je zaznamoval tudi začetek mednarodnega tekmovanja trajnostne mode 2026, ki je nastalo v sodelovanju s pobudama Sustainable Fashion Week US in Inside Fashion Design USA. Program Fashion and Digital Experience je raziskoval vse večji vpliv umetne inteligence, digitalne ustvarjalnosti in interaktivnih medijev na modo.
Pomemben del večera je bila tudi umetnost.
Umetnik Robert Vargas iz Los Angelesa je ustvarjal pred občinstvom, figurativna umetnica Lilit Gevorgyan pa je predstavila dela, ki raziskujejo gibanje, svetlobo, naravo in človeška čustva.
Afganistanska fotografinja in umetnica Fatimah Hossaini je predstavila projekt The Beauty Amid War, v katerem je upodobila afganistanske ženske v tradicionalnih oblačilih ter v ospredje postavila njihovo lepoto, dostojanstvo, vzdržljivost in moč.
Moda se je povezala tudi s klasično glasbo. V programu so sodelovali New York City Opera, mednarodno priznana harfistka in diplomantka šole Juilliard Alisa Sadikova ter armensko ameriška sopranistka Tatev Baroyan. Moda, vizualna umetnost in glasba so se tako združile v celovito ustvarjalno doživetje.
Z modne piste na modne strani
Za nove in neodvisne oblikovalce ima prepoznavnost v času tedna mode resnično vrednost šele takrat, ko njihov ustvarjalni izraz seže tudi onkraj prizorišča.
Unique je to idejo postopoma vgradil v svojo mednarodno platformo. Pretekle edicije so bile predstavljene v modnih medijih, kot so Harper’s Bazaar, ELLE, Grazia, L’Officiel in FashionUnited, mednarodni medijski partner Iconic TV pa je njihov doseg razširil z intervjuji, oddajami in ustvarjalnimi vsebinami.
Paris Runway Official se je v New York vrnil z uredniško ekipo, novinarji, fotografi in snemalci ter dokumentiral kolekcije za pomlad in poletje 2027, ki bodo predstavljene v njegovi mednarodni medijski mreži.
Novinarka Brit Olivia, ki sodeluje z mediji, kot so VOGUE, ELLE, Paris Runway Official in Harper’s Bazaar, v ospredje postavlja zavezanost dogodka individualnosti.
»UNIQUE spremljamo vse od lani, ko smo se z njim prvič srečali,« je povedala Brit Olivia. »Revija, ki pristnost vztrajno postavlja v ospredje, je natanko takšen projekt, pri katerem želim sodelovati s svojo ekipo.«
Svet na Park Avenue
Po devetih edicijah je Unique Fashion Show ustvaril mrežo, ki povezuje Severno Ameriko, Evropo, Kavkaz, Srednjo Azijo in Latinsko Ameriko. Newyorška edicija je pokazala, kako je videti, ko se ta mednarodni doseg zbere na enem mestu.
Nekatere kolekcije so izhajale iz kulturne dediščine, druge so gradile na inovativni uporabi materialov. Trajnost je sobivala z umetno inteligenco, likovna umetnost se je srečala z visoko modo, klasična glasba pa je vstopila v prostor tedna mode. Oblikovalci z različnih koncev sveta so se znašli na isti modni pisti na Park Avenue.
Za mladega oblikovalca lahko newyorški teden mode predstavlja pomemben trenutek. Resnična priložnost pa je v tem, da njegovo delo ostane vidno tudi potem, ko luči nad modno pisto ugasnejo.
Prav to postaja osrednje sporočilo dogodka Unique Fashion Show. Modna pista se morda začne v New Yorku, toda njeno občinstvo se tam ne konča.
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The Global Runway Everyone Was Watching in New YorkCity – Unique Fashion Show
More than 600 guests, an international roster of designers and a program spanning fashion, art, sustainability and technology transformed Manhattan’s historic Park Avenue Christian Church into a global meeting point during New York Fashion Week.
Some runways introduce a collection. Others introduce a designer to a much larger world.
On September 13, Unique Fashion Show returned to New York Fashion Week with precisely that purpose.
Presented by the Unique Fashion Foundation Association of France, the New York edition welcomed more than 600 guests to Manhattan’s historic Park Avenue Christian Church. Designers presented their work to an audience that extended well beyond the traditional Fashion Week community, bringing together buyers, retailers, investors, editors, artists, educators and international industry professionals.
Founded by Gita Dzhavid, Unique has developed across nine editions in Europe and the United States, creating a platform where independent fashion intersects with media, business, culture and creative exchange.
“Our goal is to build long term connections among fashion, education, technology, culture, media and international business,” Gita Dzhavid said. “In New York, we are bringing these communities together so that creative talent can be seen, supported and connected with real global opportunities.”
A Global Fashion Conversation
The runway reflected just how international that conversation has become.
From Kazakhstan, Volskaya Atelier explored youth, freedom and individuality, while TURSUNKULOV, founded by Timur Tursunkulov, interpreted traditional Kazakh craftsmanship through a contemporary haute couture lens. Raushan Anuarbekova looked to the Kazakh grandmother as a symbol of elegance, wisdom and enduring grace.
German label Lady Suits by Emmely Roloff brought architectural tailoring and sculptural womenswear to New York. ARA Art and Design Studio, founded by Sanaz Masoumi, explored handcrafted textiles, experimental materials and cultural storytelling. Chancell Allaiya also joined the international lineup with a collection of her own.
For Tensengral, innovation came through technique. Using century old circular lace making machinery, the label’s low waste Textile Tensegrity process creates responsive garments designed to move with the body.
Tajikistan Fashion Week introduced designer Mahin Olimzoda, whose work brought Tajik cultural influences into a contemporary context. Brazilian designer Ariane Santos of Badu Design approached sustainability through transformation, turning industrial waste and discarded automotive seatbelts into fashion accessories.
Elsewhere, La Magnetique elevated pajama inspired dressing, contemporary African fashion house ANKU combined cultural heritage with modern femininity, and Rwanda’s Matheo Studio, founded by Maurice Niyigena, brought African storytelling into couture and ready to wear.
The result was not one unified Fashion Week aesthetic, but a shared New York stage for distinctly different creative identities.
Beyond the Clothes
Unique’s vision extended throughout the venue.
A showroom for industry professionals and the wider public brought designers into direct conversation with buyers, retailers, investors and media. Sustainability programming explored responsible production, circular fashion and material innovation.
The event also marked the opening of the 2026 International Sustainable Fashion Contest, developed in collaboration with Sustainable Fashion Week US and Inside Fashion Design USA. The Fashion and Digital Experience explored the growing influence of artificial intelligence, digital creativity and interactive media on fashion.
Art became another important part of the evening’s language.
Los Angeles based artist Robert Vargas created live visual art, while figurative artist Lilit Gevorgyan presented work exploring movement, light, nature and human emotion.
Afghan photographer and artist Fatimah Hossaini presented The Beauty Amid War, portraying Afghan women through traditional dress and cultural identity while placing beauty, dignity, resilience and strength at the center of the narrative.
Classical music also entered the conversation through the New York City Opera, internationally acclaimed harpist and Juilliard graduate Alisa Sadikova, and Armenian American soprano Tatev Baroyan. Fashion, visual art and music came together as part of one creative experience.
From the Runway to the Fashion Pages
For emerging and independent designers, visibility during Fashion Week is only as powerful as its ability to travel beyond the room.
Unique has increasingly built that idea into its international platform. Previous editions have generated coverage across fashion media including Harper’s Bazaar, ELLE, Grazia, L’Officiel and FashionUnited, while international media partner Iconic TV has expanded its reach through interviews, programming and creative content.
Paris Runway Official returned to document the New York presentation with its editorial team, journalists, photographers and camera crew, capturing the Spring Summer 2027 runway for coverage across its international media network.
For journalist Brit Olivia, a contributor to publications including VOGUE, ELLE, Paris Runway Official and Harper’s Bazaar, the show’s commitment to individuality has always been part of its appeal.
“UNIQUE has continued to be on our radar since we were first introduced to them last year,” Brit Olivia said. “A show that continues to put authenticity at the forefront is exactly the kind of show I want my team involved in.”
The World Comes to Park Avenue
After nine editions, Unique Fashion Show has developed a network spanning North America, Europe, the Caucasus, Central Asia and Latin America. Its New York edition demonstrated what that international reach can look like when brought together in one room.
Some collections were rooted in cultural heritage, while others were built around material innovation. Sustainability shared the program with artificial intelligence. Fine art met couture, classical music entered a Fashion Week space, and designers who had travelled from different parts of the world found themselves on the same Park Avenue runway.
For an emerging designer, New York Fashion Week can provide the moment. The greater opportunity lies in making sure the work continues to be seen once the runway lights go down.
At Unique Fashion Show, that increasingly appears to be the point. The runway may begin in New York, but its audience does not have to end there.
Platforma: @unique_fashion_foundation Ustanoviteljica: @gita_dz Produkcijska ekipa: Modna direktorica: @gvantsaa_ Mednarodno sodelovanje: @olgamiro82 Koordinacija: @Linab_18 Odnosi z javnostmi: @paulaa.infante Produkcija: @icnwatch, @cinettica_fashion_festival Izbor modelov: @gvantsaa_, @qk_models, @parisrunwayofficial, @genesysyacua Odnosi z javnostmi: @parisrunwayofficial Fotografije: Torry Sledge, @the_quantum_lotus, Christian Mercado, @christianmercadophotography, @achxis.pixel Avtorica članka in novinarka: @onceuponatimebrit Ličenje: @latinasglam, @yayamuany, @makeup_mary_dego Pričeske: @romanksalon, @mirna_franco_hair, @ericeric__1, @alina_didmyhair Oblikovalci: @tensengral, @tefbraids, @badudesign, @brandtursunkulov, @olimzoda_mahin, @ara_art_design_studio, @ladysuitsofficial, @volskaya_atelier, @anuarbekova_raushan, @la_magnetique_official, @ankustudio, @matheostudio, @chancell_allaiya Partnerji: @fmensfw, @africanfashionfoundation, @insidefashiondesign, @tfw.official, @sustainablefashionweekus, @runway.to, @fitnyc, @cinettica_fashion_festival, @orangemodels, @newyorkmodelsociety
