Utemeljena v indijski dediščini in oblikovana skozi sodoben oblikovalski jezik hiša izraža vizijo luksuza, ki je hkrati nadzorovana in trajna. Od zapletenih kompozicij Polki in Kundan do prefinjenih kosov iz diamantov in zlata — vsaka stvaritev odraža discipliniran pristop k obrtništvu, kjer detajl ni dekorativen, temveč strukturni element.
Rohin’s ne ustvarja nakita zgolj za okras. Oblikuje predmete, zasnovane tako, da nosijo prisotnost in trajajo dlje od trenutka. S svojo prihajajočo prisotnostjo v Cannesu hiša vstopa v prostor, kjer vidnost ni naključna, temveč konstruirana in kjer podoba določa zapuščino.
Kampanja med surovo pokrajino in modno natančnostjo
Posneta na otoku Andros, na odmaknjeni plaži Pyrgos, je kampanja zasidrana v pokrajini, očiščeni vsakršne artificielnosti.
Zaznamovana z osamljeno kapelo in strogo, mineralno krajino lokacija uvaja premišljeno napetost — med izolacijo in izpostavljenostjo, tišino in projekcijo.
Prostor nosi tudi zgodovinsko težo. Njegovo ime, Pyrgos (»stolp«), se nanaša na ostanke utrjene strukture, povezane z beneško prisotnostjo na otoku, zlasti z območjem, ki ga v 13. stoletju povezujemo z Marinosom Dandolosom. Diskretna, a vztrajna plast zgodovine zaznamuje prizorišče — nikoli neposredno prikazana, a jasno občutena.
Vizualna usmeritev
Kampanja, ki jo je režiral Greg Alexander, temelji na nadzoru.
Veter, tekstura in svetloba niso naključni elementi, temveč kompozicijska orodja. Vizualije vzpostavljajo natančen dialog: mineralna pokrajina nasproti sijočim površinam, surova izpostavljenost nasproti strukturirani formi.
Celotno produkcijo je vodil Mephistopheles Productions Paris, ki je kampanjo oblikoval kot enoten vizualni izraz, ne le kot niz posameznih podob.
Nakit: Preplet globoko škrlatnih rubinov in sijočih diamantov, oblikovan v tekoči, večplastni eleganci — brezčasen izraz hiše Rohin’s Jewellery House. Obleka: Lena Erziak Haute Couture
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Rohin’s Jewellery House sets the stage for Festival de Cannes 2026
Rooted in Indian heritage and shaped through a contemporary design language, the House articulates a vision of luxury that is both controlled and enduring. From intricate Polki and Kundan compositions to refined diamond and gold pieces, each creation reflects a disciplined approach to craftsmanship — where detail is not decorative, but structural.
Rohin’s does not design jewellery for ornament. It creates objects intended to hold presence — and to last beyond the moment. With its upcoming presence at Cannes, the House enters a space where visibility is not incidental, but constructed — and where image defines legacy.
A Campaign Between Raw Landscape and Couture Precision
Shot on the island of Andros, on the secluded beach of Pyrgos, the campaign is anchored in a landscape stripped of artifice.
Marked by a solitary chapel and an austere, mineral terrain, the location introduces a deliberate tension — between isolation and exposure, silence and projection.
The site carries historical weight. Its name, Pyrgos (“tower”), refers to the remains of a fortified structure linked to the Venetian-era presence on the island, notably the domain associated with Marinos Dandolos in the 13th century. A discreet but persistent layer of history informs the setting — never illustrated, but felt.
Visual Direction
The campaign, directed by Greg Alexander, is built on control.
Wind, texture, and light are not incidental elements but compositional tools. The imagery constructs a precise dialogue: mineral landscape against luminous surfaces, raw exposure against structured form.
The full production was orchestrated by Mephistopheles Productions Paris, shaping the campaign as a unified visual statement rather than a series of images.
Jewelry: an interplay of deep crimson rubies and luminous diamonds, composed in fluid, layered elegance, a timeless expression of Rohins Jewellery House. Dress: Lena Erziak Haute Couture
Modeli: Sofi & Faye @thelegion.mgt Fotografije: Greg Alexander @gregalexanderofficial Kreativno vodstvo: Sébastien Vienne @sebastienvienne Pričeska: John Katsikiotis @johanjohn Ličenje: Mairi Rokkou @mairirokkou Asistent: Emmeline Yalaz @emmeline.yl Produkcija: Mephistopheles Productions @mephistophelesproductions Koordiniranje: Malachite @malachitecompany Lokacija in priprava seta: Theodoros Bothos Nakit: Rohin’s @rohinsjewellery Haute Couture obleke: Lena Erziak @lena__erziak, Inclover @inclover_official_, Ivette Bianchi @ivette_bianchi
