SoraByrd: Moda kot manifest svobode in ženske intuicije

Jordan Byrd ni je vizionarka, srce in obraz znamke, ki prinaša svež veter v svet mode. Njena kolekcija Sorabyrd združuje kreativnost, zgodbe in zavedanje o globalnih problemih, kot so človekove pravice in trajnostna proizvodnja. Skozi svoje kolekcije želi ‘odpreti oči’ tistim, ki kupujejo, in jih spodbuditi k spraševanju: kaj dejansko nosim? Kdo je naredil moja oblačila? Ali sem s tem prispevala k spremembi ali le zapolnila omaro? Jordan združuje estetiko in poslanstvo: njeni kosi niso zgolj modne izjave, navdihujejo jo kulturna raznolikost, zgodovina, potovanja in želja po družbeni spremembi. S tem, ko razbija konvencije, dokazuje, da je moda lahko tudi orodje za osvetljevanje tem, ki so pogosto prezrte.

Z Jordan smo se pogovarjali o energijah, ki jo vodijo, o mestih, ki so jo oblikovala, o jutrih, ki negujejo njeno ustvarjalnost, in o tem, kaj zares pomeni leteti.

Sebe opisujete kot ‘iskalko duhovne rasti’. Kako se ta rast odraža v vaših vsakodnevnih ritualih in v procesu ustvarjanja kolekcije?

Ayahuasca je bila prelomnica v moji duhovni rasti. Pomagala mi je odvreči stare plasti – kot energija Kače, ki odvrže kožo, ki ji ne pripada več. To čiščenje je odprlo pot Energiji Konja: svobodi, moči in premiku naprej. Danes moji rituali in moj ustvarjalni proces izhajajo iz tega prostora prenove. Vsaka kolekcija se začne z vprašanjem: ‘Česa sem pripravljena spustiti in v kaj sem pripravljena zrasti?’ SoraByrd je izraz te evolucije.

Ime znamke SoraByrd izhaja iz besede ‘sora’, ki pomeni nebo. Kaj za vas predstavlja to nebo?

Nebo je svoboda, a tudi možnost. Tisti občutek neskončnosti, ko pogledaš navzgor in veš, da ni stropa temu, kar lahko postaneš. Nebo je zaupanje – ko skočiš, te vedno nekaj ponese. SoraByrd je opomnik: rojeni smo za let.

Če bi bila SoraByrd kraj ali stanje uma – kakšna bi bila?

Bila bi soncem obsijana obalna oaza, prostor, kjer se čas upočasni, kreativnost razširi, duh pa postane lahek. Fluidnost in funkcionalnost vabita v svobodo. To je stanje, kjer se premikaš z namenom, a hkrati z lahkotnostjo, kjer intuicija govori glasneje od dvomov.

Vaš stil je “ready at all time”. Kako oblikujete kose, ki delujejo ob sončnem vzhodu, poslovnem sestanku ali potovanju?

Oblikujem s fluidnostjo v mislih. Vsak kos mora dihati s tabo – mehak za meditacijo, dovolj strukturiran za samozavest in dovolj vsestranski za vsak kraj in kulturo. Osredotočam se na brezčasne oblike, preoblikovalne silhuete in tkanine, ki na koži delujejo kot izdih.

Katera kultura ali kraj je najbolj zaznamoval vašo duhovno in ustvarjalno pot?

Mehika in Bali sta imela najmočnejši vpliv. Mehika me je prebudila s svojo živahno energijo, sveto naravo in načinom, kako družine delujejo kot eno. Bali me je zmehčal drugače – tu je duhovnost vtkana v zemljo samo. Njihova predanost, rituali in mir so me naučili prisotnosti in harmonije.

Svet pogosto opisujete kot ‘čudovit’. Kako se ta lepota izraža v vaših teksturah, krojih in barvah?

Lepota je jezik, moje kolekcije pa način, kako ga govorim. Narava mi daje barve – oceanske modrine, zlate sončne zahode, peščene tone. Arhitektura mi daje strukturo – loke, ravnotežje, linije. Ljudje mi dajo gibanje – način, kako se tkanina ziblje, oprime, osvobodi.

Če bi SoraByrd postala šola ali skupnost, kaj bi bilo v njenem jedru?

V njenem jedru bi bilo sejanje semen – samozavedanja, kreativnosti, samozaupanja, duhovne rasti. Prostor, kjer se ljudje počutijo podprte in povezane. Skupnost, ki verjame, da ko rastemo skupaj, letimo višje.

8. Ko se znajdete na življenjskem ali ustvarjalnem razpotju, na koga ali kaj se obrnete?

Vidim se kot sprehajalka in svetilnik hkrati. Na svoji poti se učim, padam, rastem – in hkrati držim svetlobo, ki lahko vodi druge.

Kako izgleda vaš popoln jutranji ritual?

Začne se z mehko glasbo, segreto čajnico in hitro prho pred limfno masažo vratu. Nato spijem limonino vodo s soljo, pripravim čaj, malo berem in pojem jajca – običajno šakšuko. Potem začnem dan s treningom, prizemljena in polna energije.

Dokončajte stavek: “Najbolj sem jaz, ko …”

… ko raziskujem svet, nabiram znanje, povezujem duše in te trenutke vtiskujem v izkušnje, ki pustijo sled na mojem srcu.

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Jordan Byrd: When Fashion Becomes a Message of Freedom

Jordan Byrd is not just another model, she is the visionary founder and face of a fashion label that brings fresh ideas into the world of style. Her brand Sorabyrd is creativity, storytelling, and awareness about global issues like human rights and sustainable production. Sorabyrd represents what Jordan stands for: a platform where fashion carries deeper meaning. Through her collections, she invites consumers to ask themselves: What am I wearing? Who made my clothes? Am I contributing to change or just filling my wardrobe? Jordan blends aesthetics with purpose: her pieces are not just fashion statements — they’re conversations. Inspired by cultural diversity, history, travel, and social change, she challenges conventional fashion when it reduces clothing to mere looks proving that what you wear can also reflect values.

What follows is a conversation about energy, intuition, travel, and the kind of beauty that shapes both the spirit and the silhouette.

You describe yourself as a “seeker of spiritual growth.” How does this manifest in your daily rituals and creative process?

Ayahuasca was a turning point for me. It helped me shed old layers — like stepping into Snake energy, leaving behind what no longer belonged to me. That clearing opened the path to Horse energy: freedom, strength, forward movement. Now every collection begins with the question: “What am I ready to release, and what am I ready to rise into?” SoraByrd is the expression of that evolution.

The word “Sora” means sky. What does the sky represent to you?

The sky is freedom — but also possibility. That feeling of expansion when you look up and realize there is no ceiling to who you can become. It symbolizes trust: when you leap, something carries you. SoraByrd is that reminder — you are meant to soar.

If SoraByrd were a place or a state of mind, how would you describe it?

It would be a sun-kissed coastal sanctuary — time slows, creativity expands, and your spirit feels weightless. With fluidity and functionality inviting freedom. It’s a state where you move with purpose but ease, where intuition speaks louder than doubt.

Your style is “ready at all times.” How do you design pieces that work for meditation, meetings, and travel?

I design for fluid living. Each piece must breathe — soft enough for meditation, structured enough for confidence, and versatile enough for any culture or climate. I focus on timeless shapes, transformative silhouettes, and fabrics that feel like an exhale on the skin.

Which place has had the deepest influence on your spiritual and creative development?

Mexico and Bali. Mexico awakened me with its vibrant energy and the way families protect and celebrate each other. Bali softened me; spirituality is woven into the land. Their rituals and quiet devotion taught me presence and harmony.

You often call the world “beautiful.” How does that beauty translate into your textures, cuts, and colors?

Beauty is a language, and my collections speak it. Nature gives me color — ocean blues, sunset golds, earthy sands. Architecture gives me structure — arches, balance, geometry. People give me movement — how fabric should sway, cling, or release.

If SoraByrd grew into a school or community — what would it teach?

It would teach seeds — self-awareness, creativity, confidence, spiritual growth. A space where people feel held and connected. A community rooted in elevation and the belief that when we grow together, we soar higher.

Whom do you turn to at life or creative crossroads?

I see myself as both the walker and the lighthouse — learning and evolving, yet holding a light that guides others through their waves.

Describe your perfect morning.

Soft music as I wake, the tea kettle heating, a quick shower before lymphatic drainage. Lemon-salt water, tea, reading, eggs — usually shakshuka. Then a workout to ground and energize me.

Complete the sentence: “I feel most truly myself when …”

… when I’m exploring, gathering knowledge, connecting souls, and weaving those moments into experiences that leave a trace on my heart.

Model: Jordan Byrd 
Oblačila: Sorabyrd 
Fotografije: Edgar Tescum, Peter Kolof, Andrea Galkova, Blackfin Freediving
Stiliranje: Jordan Byrd 
Ličenjep: Mona Garcia 
Produkcija in intervju: Olga Ivanova