V svetu, kjer moda presega meje industrije in postaja del širše kulturne pripovedi, Svetlana Verina ustvarja platformo, ki povezuje oblikovalce, film in globalne medije. Njeno delo ni le organizacija dogodkov, temveč strateško grajenje mednarodnih zgodb, ki oblikujejo prihodnost modne scene.
Svetlana Verina je ustanoviteljica mednarodne platforme World Fashion Week Dubai ter podjetnica in vizionarka, ki soustvarja nove smernice na presečišču mode, filma in globalnega PR-ja.
V več kot šestih letih je v Dubaju razvila platformo v pomembno strateško izhodišče za modne znamke, ki vstopajo na mednarodni trg, ter v eno ključnih destinacij za vodilne akterje globalne kreativne industrije.
Projekt podpira Hamdan bin Saeed Al Nahyan, kar potrjuje njegov visok status in strateški pomen. Poleg regije Svetlana aktivno zastopa oblikovalce in blagovne znamke po Evropi in Združenih državah Amerike ter jim pomaga graditi močno in dolgoročno mednarodno prisotnost.
Njeno delovanje zajema ključne modne prestolnice, kot sta Pariz in Milano, ter prestižne kulturne dogodke, med katerimi izstopata Cannes Film Festival in Venice Film Festival. Prav na teh platformah ustvarja sinergijo med modo, filmom in mediji ter soustvarja nove trende. Poseben poudarek njenega dela je razvoj osebnih blagovnih znamk oblikovalcev, modelov in kreativnih podjetnikov. S pomočjo globalnih modnih in filmskih projektov ter premišljenih PR strategij jim omogoča večjo prepoznavnost in utrjuje njihov položaj na mednarodnem trgu.
Svetlana sodeluje tudi z legendarnim oblikovalcem Jimmy Choo. Med njenimi prihajajočimi projekti izstopa mednarodno tekmovanje za mlade oblikovalce v Dubaju in Miamiju, organizirano v sodelovanju z JCA London Fashion Academy. Zmagovalec bo prejel polno štipendijo za študij, žirijo pa bo vodil Jimmy Choo.
Njen pristop združuje strategijo, estetiko in globalno vizijo ter ustvarja nov model razvoja modnega poslovanja – takšnega, ki mladim oblikovalcem in blagovnim znamkam ponuja resnično podporo in konkretno pot na mednarodne trge.
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Where Fashion Meets Cinema: The World of Svetlana Verina
In a world where fashion extends beyond industry boundaries and becomes part of a broader cultural narrative, Svetlana Verina is building a platform that connects designers, cinema, and global media—shaping the future of fashion through strategy, vision, and international reach.
Svetlana Verina is the founder of World Fashion Week Dubai, an international platform and hub for designers worldwide, as well as an entrepreneur and visionary shaping new trends at the intersection of fashion, cinema, and global PR.
Over the past six years, she has developed the platform in Dubai into a strategic base for brands entering international markets and a key destination for leading figures in the global creative industry.
The project is supported by Hamdan bin Saeed Al Nahyan, reflecting its high status and strategic importance. Beyond the region, Svetlana actively represents designers and brands across Europe and the United States, helping them build strong and sustainable international positioning.
Her work spans major fashion capitals such as Paris and Milan, as well as prestigious cultural events including the Cannes Film Festival and the Venice Film Festival. Within these global platforms, she creates a powerful synergy between fashion, cinema, and media. A key focus of her work is the development of personal brands for designers, models, and creative entrepreneurs. Through international fashion and film projects, combined with strategic PR, she enables them to gain visibility, recognition, and a strong position within the global fashion industry.
Svetlana also collaborates with legendary designer Jimmy Choo. Among her upcoming projects is an international young designers’ competition in Dubai and Miami, organized in collaboration with JCA London Fashion Academy. The winner will receive a full scholarship, with the jury led by Jimmy Choo himself.
Her approach merges strategy, aesthetics, and a global vision—creating a new model for fashion business development, where emerging designers and brands receive genuine support and a clear pathway to international markets.
Model: @lana_verinas Oblačila: @merita.couture Fotografije: @anastasia.cheers Ličenje: @lida_afshar.beauty Lokacija: @palazzoversacedubai
