Eboyné Jackson je več kot petnajst let pomagala drugim stopiti v ospredje, gradila njihove zgodbe in odpirala vrata, za katerimi nastajajo uspešne kariere. Danes v središče stopa sama, kot podjetnica, ustanoviteljica znamke On Luxe Beauty in ženska, ki se je odločila, da svoje svetlobe ne bo več skrivala.
Njena poklicna pot se je začela v novinarstvu, nadaljevala v odnosih z javnostmi in jo nazadnje pripeljala do ustvarjanja lastnih blagovnih znamk. Toda njen uspeh ni zgolj poslovna zgodba. Je pripoved o veri, vztrajnosti, lastništvu, ljubezni in pogumu, da se ženska na neki točki odloči staviti tudi nase.
Ob rojstnem dnevu, 12. septembra, Eboyné odpira novo poglavje in predstavlja komplet šmink On Luxe Beauty »Her Era Lip Trio«. Ime izdelka ni naključje, temveč napoved obdobja, v katerem želi prevzeti popolno lastništvo nad svojo vizijo, uživati v sadovih dolgoletnega dela in ustvarjati priložnosti tudi za druge.
V pogovoru za GRAZIO razkriva, zakaj resnična moč pogosto deluje v tišini, kako je prenehala svoje življenje primerjati z življenji drugih ter zakaj ženski za uspeh ni treba izbirati med ambicioznostjo in nežnostjo.
Več kot 15 let ste drugim pomagali stopiti v središče pozornosti. Kako se počutite zdaj, ko ste sami postali obraz zgodbe in zvezda naslovnice?
Iskreno, vse skupaj se mi zdi skoraj neresnično. Tako velik del kariere sem preživela v ozadju: predstavljala zgodbe medijem, pripravljala talente, zagotavljala naslovnice in proslavljala objave. Zato je trenutek, ko sem zdaj sama ženska na naslovnici, čudovita sklenitev kroga.
Vedno sem se dobro počutila, ko sem drugim pomagala zasijati, toda vstopam v obdobje, ko razumem, da mi ni treba zatemniti lastne svetlobe, da bi lahko osvetlila nekoga drugega. Prostora je dovolj za oboje.
Ta trenutek je še pomenljivejši, ker se ne dogaja zgolj zaradi mene. Dogaja se zaradi Boga – po več kot 15 letih ustvarjanja, odrekanja, učenja, neuspehov, razvoja in zvestobe viziji, ki mi jo je dal. Zato si dovolim uživati v tem trenutku. Tokrat je publicistka tista, ki postane zgodba. (Smeh)
Odpirate novo poglavje in prav na svoj rojstni dan predstavljate komplet On Luxe Beauty »Her Era Lip Trio«. Kaj želite na ta simbolni dan pustiti za seboj in kaj odnesti s seboj v novo obdobje življenja?
Dvanajsti september zame pomeni več kot le še en rojstni dan. Doživljam ga kot razglasitev novega obdobja. Za seboj puščam prepričanje, da moram čakati na popoln trenutek, imeti vse odgovore ali sanje drugih nenehno postavljati pred svoje.
S seboj odnašam vero, modrost, razsodnost in veliko globlje razumevanje tega, kdo sem. Predvsem pa pogum, da stavim nase. Predstavitev kompleta On Luxe Beauty »Her Era Lip Trio« na moj rojstni dan je simbolična, saj na dan, ko praznujem življenje, ki mi ga je dal Bog, rojevam še en del svoje vizije.
Želim si, da bi bilo to poglavje posvečeno lastništvu, širjenju, miru in uživanju v vsem, kar sem z Gospodovo pomočjo tako trdo gradila.
Vaša pot se je začela v novinarstvu, nadaljevala v odnosih z javnostmi, danes pa obsega tudi ustvarjanje lastnih blagovnih znamk. Kdaj ste spoznali, da uspeha ne želite več ustvarjati samo za druge, temveč tudi zase?
Mislim, da ni bilo enega samega dramatičnega trenutka. Šlo je bolj za prebujenje. Začela sem opazovati vse, kar sem sposobna ustvariti za druge – pozicioniranje, priložnosti, odnose in strategijo – in nazadnje sem se morala vprašati: »Kaj bi se zgodilo, če bi enako raven predanosti namenila Eboyné?«
Spoznala sem, da sem leta drugim pomagala graditi blagovne znamke, medtem ko sem svoje zamisli puščala ob strani. Obožujem delo v odnosih z javnostmi in Divine Influence PR bo vedno pomemben del moje zgodbe. Toda spoznala sem tudi, da moj dar ni omejen zgolj na odnose z javnostmi. Sem graditeljica, producentka, ustvarjalka in podjetnica.
Ko sem si dovolila, da se vidim širše od enega samega naziva, in sem začela zavestno uresničevati zamisli, ki mi jih je Bog položil v srce, se je vse začelo širiti.
Kaj vas je delo z vplivnimi osebnostmi iz sveta zabave in poslovnega sveta naučilo o moči? Kdo jo v resnici ima in kako bi jo morali uporabljati?
Naučila sem se, da je resnična moč veliko tišja, kot si ljudje predstavljajo. Nima je vedno oseba z največ sledilci, najglasnejšim glasom ali najbolj prepoznavnim imenom. Včasih jo ima tisti, ki neguje pravi odnos, razpolaga z informacijami, ustvari priložnost ali sodeluje pri odločitvi, sprejeti takrat, ko v prostoru ni nikogar drugega.
Naučila sem se tudi, da je dostop oblika moči, toda značaj določa, kako bomo to moč uporabili. Nikoli ne želim, da bi se nekdo zaradi mojega uspeha počutil manjvrednega. Verjamem, da so najmočnejši tisti, ki znajo odpreti vrata zase, nato pa se obrnejo in jih pridržijo še nekomu drugemu.
Največja moč pa je možnost, da vplivamo na življenja drugih in jih usmerimo k Tistemu, ki ima vso moč – Jezusu Kristusu. Takšen vpliv si želim imeti.
Dolgoletno ustvarjanje kariere pogosto zahteva tudi osebna odrekanja. Kako ste v poklicno najzahtevnejših obdobjih ohranjali prostor za ljubezen, odnose in ljudi, ki so vam najbližje?
Tega se še vedno učim. Podjetništvo te lahko popolnoma posrka, če mu to dovoliš. Bila so obdobja, ko sem bila tako osredotočena na ustvarjanje, da je delo dobilo najboljše dele mene, ljudje, ki sem jih imela rada, pa so včasih prejeli le tisto, kar je ostalo.
Z zrelostjo sem spoznala, da uspeh nima velikega pomena, če nimaš prostora, da bi svoje življenje tudi zares živel. Danes veliko bolj zavestno varujem svoj mir in poskušam biti resnično prisotna, tako da več časa preživljam z Bogom in ljudmi, ki mi največ pomenijo.
Učim se, da si vse ne zasluži takojšnjega dostopa do mene samo zato, ker se zdi nujno. Vedno bodo obstajali nov elektronski dopis, nova stranka in nova priložnost. Ljudi, ki jih imamo radi, pa ni mogoče nadomestiti. Želim si uspeha, vendar želim tudi lepo življenje zunaj njega.
Kaj vam danes pomeni ljubezen? Je predvsem varen prostor, vir navdiha, svoboda ali odločitev, ki jo sprejemamo vsak dan?
Bog je ljubezen. Zame je ljubezen hkrati varnost in svoboda. Pomeni, da si lahko v svetu ambiciozen in močan, ne da bi sklepal kompromise, hkrati pa imaš prostor, kjer se lahko umiriš in preprosto obstajaš. Zdrava ljubezen ti mora po mojem mnenju omogočati, da si v celoti to, kar si, obenem pa te navdihuje, da postaneš še boljši.
In da, verjamem, da je ljubezen odločitev. Občutki se spreminjajo, okoliščine se spreminjajo in življenje postane zapleteno. Odločitev za pogovor, milost, iskrenost in vztrajanje ob drugi osebi je tisto, zaradi česar ljubezen postane globlja od čustva.
V tem življenjskem obdobju doslednost cenim veliko bolj kot velike geste. Želim si ljubezni, ki jo vodi Bog ter je mirna, vzajemna in varna.
Lepoto povezujete s samozavestjo in načinom, kako ženska nosi samo sebe. Kdaj se počutite najlepše in kaj ste morali sprejeti pri sebi, preden ste se lahko resnično vzljubili?
Najlepše se počutim, ko se počutim kot jaz. Seveda obožujem glamur – lepo šminko, čudovite lase, modo in urejanje. Vse to je iskreno del mene. Toda naučila sem se, da nobena od teh stvari ne more ustvariti samozavesti, če se ne vidiš tako, kot te vidi Bog, in če globoko v sebi ne verjameš, da si že vreden.
Sprejeti sem morala, da mi ni treba postati nekdo drug, da bi si zaslužila življenje, ki si ga želim. Nehala sem primerjati svoj časovni okvir, telo, pot in opredelitev uspeha z drugimi. Lepota je zame dobila drugačen pomen, ko sem nehala iskati potrditev in začela ceniti žensko, kakršno je ustvaril Bog.
Tudi to predstavlja On Luxe Beauty. Lepota bi te morala poudariti, ne skriti. Želim si, da ženska uporabi enega naših izdelkov in se še vedno počuti kot ona sama – le nekoliko bolj povzdignjena različica sebe.
Ženske danes vodijo podjetja, ustvarjajo lastne blagovne znamke in gradijo finančno neodvisnost, vendar doma pogosto še vedno nosijo večino nevidnih obveznosti. Kako gledate na položaj žensk v današnjem svetu?
Menim, da ženske živimo v enem najbolj vznemirljivih, a hkrati najbolj zapletenih obdobij v zgodovini. Govorili so nam, da lahko imamo vse, in v marsičem to tudi drži. Lahko ustanavljamo podjetja, ustvarjamo premoženje, vodimo organizacije in sprejemamo odločitve, ki jih generacije žensk pred nami niso vedno smele sprejemati. Toda »imeti vse« se včasih neopazno spremeni v »narediti vse«.
Menim, da opolnomočenje ne bi smelo pomeniti izčrpanosti. Uspešni ženski ne bi smelo biti treba dokazovati svoje moči tako, da vse odgovornosti nosi sama. Pomembni so partnerstvo, skupnost, prošnja za pomoč in predajanje nalog drugim.
Želim si, da bi ženske razumele, da nežnost in ambicioznost nista nasprotji. Lahko si močna, ne da bi nenehno živela v načinu preživetja. Lahko vodiš in si še vedno želiš podpore. Lahko zgradiš imperij ter si obenem želiš doma in odnosov, ki ti prinašajo mir.
Menite, da mora biti ženska še vedno močnejša, glasnejša in bolje pripravljena od moškega, da je v poslovnem svetu enako slišana in spoštovana?
V številnih prostorih da. Menim, da ženske še vedno čutimo pritisk, da moramo biti bolje pripravljene in se hitreje dokazati. Toda naučila sem se, da odgovor ni nujno v tem, da postanemo glasnejše. Želim biti nesporna.
Pripravljenost ti daje samozavest, rezultati verodostojnost, odnosi pa dostop. Če poznaš svojo vrednost, lahko vstopiš v prostor, ne da bi kogarkoli prosila, naj jo prepozna.
Naučila sem se tudi, da ne izgubljam preveč časa s prepričevanjem ljudi, ki so odločeni, da me ne bodo razumeli ali da me bodo podcenjevali. Včasih je najboljši odgovor ta, da ustvariš nekaj, česar preprosto ne morejo več prezreti.
Gradite poslovni imperij, ki temelji na veri, lastništvu in zapuščini. Kaj želite s svojim delom zapustiti ženskam, ki vam bodo sledile, in kako želite, da se ljudje spominjajo Eboyné Jackson?
Upam, da bodo ženske ob moji poti razumele, da jim ni treba izbrati samo ene različice sebe. Lahko si publicistka in izvršna direktorica. Lahko gradiš blagovno znamko nekoga drugega in si hkrati lastnica svoje. Lahko obožuješ lepoto in obenem resno razmišljaš o poslu. Lahko imaš vero in si kljub temu izjemno ambiciozna.
Divine Influence PR, On Luxe Beauty, svoje modne in lepotne znamke ter zdaj tudi Eboyné Jackson Enterprises gradim zato, ker se vse bolj zavedam pomena lastništva. Nikoli nisem bila osredotočena zgolj na to, da bi dobila dostop do prostora. Prostore želim ustvarjati sama.
Ustvarjati želim priložnosti, imeti v lasti intelektualno lastnino, razvijati podjetja in zapustiti premoženje, ki bo lahko ustvarjalo pozitiven vpliv še dolgo po tem, ko me ne bo več.
Navsezadnje ne potrebujem tega, da bi se me ljudje spominjali samo kot uspešne ženske. Želim, da se me spominjajo kot ženske, ki je bila poslušna Bogu, ljudi vodila h Kristusu, s tistim, kar ji je bilo dano, odpirala vrata drugim in se ni bala na novo izumiti, ko je začutila, da jo čaka nekaj več.
Če druga ženska pogleda nekaj, kar mi je Bog pomagal ustvariti v naravnem ali duhovnem smislu, in pomisli: »Morda lahko to naredim tudi jaz,« je to zame prava zapuščina.
Spremljajte Eboyné Jackson in On Luxe Beauty: www.onluxebeauty.com
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This Time, She Is the Story
For more than 15 years, Eboyné Jackson has helped others step into the spotlight, shaped their stories and opened the doors behind which successful careers are built. Today, she is stepping into the light herself as an entrepreneur, the founder of On Luxe Beauty and a woman who has decided that she no longer needs to dim her own light.
Her professional journey began in journalism, continued through public relations and eventually expanded into the creation of her own brands. Yet her success is about more than business. It is a story of faith, perseverance, ownership, love and the courage it takes for a woman to finally bet on herself.
On her birthday, September 12, Eboyné is opening a new chapter with the launch of the On Luxe Beauty “Her Era Lip Trio”. The name is no coincidence; it is a declaration of a season in which she intends to take full ownership of her vision, enjoy the rewards of everything she has worked to build and create opportunities for others along the way.
In this interview with GRAZIA, she reflects on why real power often operates quietly, how she stopped comparing her life to the timelines of others and why women should never have to choose between ambition and softness.
For more than 15 years, you have helped others step into the spotlight. How does it feel to become the face of the story and a cover star yourself?
It honestly feels surreal. I have spent so much of my career behind the scenes—pitching the story, preparing the talent, securing the cover and celebrating the placement—so to now be the woman on the cover is a beautiful full-circle moment.
I’ve always been comfortable helping other people shine, but I’m entering a season where I understand that I don’t have to dim my own light in order to illuminate someone else’s. There is room for both.
What makes this moment even more meaningful is that it isn’t happening just because of me. It’s happening because of God—after more than 15 years of building, sacrificing, learning, failing, evolving and remaining faithful to the vision He gave me. So I’m allowing myself to enjoy this moment. For once, the publicist gets to be the story. (Laughs)
You are opening a new chapter and launching your On Luxe Beauty “Her Era Lip Trio” on your birthday. On this symbolic day, what do you want to leave behind, and what do you hope to carry into this new era of your life?
September 12 feels like more than another birthday to me. It feels like a declaration of a new era. I’m leaving behind the belief that I have to wait for the perfect moment, have everything figured out or constantly put everyone else’s dreams ahead of my own.
What I’m carrying forward is faith, wisdom, discernment and a much deeper understanding of who I am. I’m also carrying the courage to bet on myself. Launching my On Luxe Beauty “Her Era Lip Trio” on my birthday is symbolic because I’m essentially giving birth to another part of my vision on the day I celebrate the life God gave me.
I want this chapter to be about ownership, expansion, peace and enjoying what I’ve worked so hard to build with the help of the Lord.
Your journey began in journalism, continued through public relations and has now expanded into building your own brands. When did you realize that you no longer wanted to create success only for others, but also for yourself?
I don’t think there was one dramatic moment. It was more of an awakening. I started looking at everything I was able to create for others—the positioning, the opportunities, the relationships and the strategy—and eventually I had to ask myself, “What would happen if I applied that same level of intention to Eboyné?”
I realized I had spent years helping people build brands while sitting on ideas of my own. And I love what I do in PR; Divine Influence PR will always be an important part of my story. But I also realized that my gift wasn’t limited to public relations. I’m a builder. I’m a producer. I’m creative. I’m an entrepreneur.
Once I gave myself permission to see myself beyond one title and put intention behind the ideas God laid on my heart, everything began to expand.
What has working with influential personalities in entertainment and business taught you about power? Who truly holds it, and how should it be used?
I’ve learned that real power is much quieter than people think. It’s not always the person with the biggest following, the loudest voice or the most recognizable name. Sometimes it’s the person who cultivates the relationship, holds the information, creates the opportunity or takes part in the decision being made when nobody else is in the room.
I’ve also learned that access is a form of power, but character determines what you do with it. I never want my success to make someone feel small. I believe the most powerful people are able to open doors for themselves and still turn around and hold those doors open for someone else.
Ultimately, the greatest power is being able to impact the lives of others by leading them to the One who holds all the power—and that is Jesus Christ. That’s the kind of influence I want to have.
Building a career over many years often requires personal sacrifices. During your most demanding professional periods, how did you preserve space for love, relationships and the people closest to you?
This is something I’m still learning. Entrepreneurship can consume you if you allow it to. There were seasons when I was so focused on building that work received the best parts of me, while the people I loved sometimes received whatever I had left.
As I’ve matured, I’ve realized that success isn’t very meaningful if you have no space to actually experience your life. Today, I’m much more intentional about protecting my peace and being present by spending more time with God and with the people who matter to me.
I’m learning that everything doesn’t deserve immediate access to me simply because it is urgent. There will always be another email, another client and another opportunity. The people you love are not replaceable. I want success, but I also want a beautiful life outside of success.
What does love mean to you today? Is it primarily a safe place, a source of inspiration, freedom or a choice we make every day?
God is love. To me, love is safety and freedom at the same time. It is being able to be ambitious and powerful in the world without compromise while still having somewhere you can be still and simply be. I think healthy love should give you room to be fully yourself while also inspiring you to become better.
And yes, I believe love is a choice. Feelings change, circumstances change and life gets complicated. Choosing to communicate, choosing grace, choosing honesty and continuing to show up for someone. That is where love becomes deeper than emotion.
At this stage of my life, I value consistency much more than grand gestures. I want a love that is God-led, peaceful, reciprocal and safe.
You connect beauty with confidence and the way a woman carries herself. When do you feel most beautiful, and what did you have to accept about yourself before you could truly love who you are?
I feel most beautiful when I feel like myself. Of course, I love glamour—I love a beautiful lip, great hair, fashion and getting dressed up. That is genuinely part of who I am. But I’ve learned that none of those things can create confidence if you don’t see yourself as God sees you and already believe you are worthy underneath them.
I had to accept that I didn’t need to become someone else to deserve the life I wanted. I had to stop comparing my timeline, my body, my journey and my definition of success to those of others. Beauty became different for me once I stopped looking for validation and started appreciating the woman God created me to be.
That’s also part of what On Luxe Beauty represents. Beauty should enhance you, not hide you. I want a woman to put on one of our products and feel like herself, just elevated.
Women today lead companies, create their own brands and build financial independence, yet at home they often continue to carry most of the invisible responsibilities. How do you view the position of women in today’s world?
I think women are living in one of the most exciting and complicated times in history. We’ve been told we can have everything, and in many ways, we can. We can build companies, create wealth, lead organizations and make decisions that generations of women before us were not always allowed to make. But sometimes “having it all” quietly becomes “doing it all”.
I don’t think empowerment should mean exhaustion. A successful woman shouldn’t have to prove her strength by carrying every responsibility alone. Partnership matters. Community matters. Asking for help matters. Delegating matters.
I want women to understand that softness and ambition aren’t opposites. You can be powerful without living in survival mode. You can lead and still desire support. You can build an empire and still want a home and relationships that feel like peace.
Do you believe a woman still has to be stronger, louder and better prepared than a man to be equally heard and respected in business?
In many rooms, yes. I think women still feel pressure to be more prepared and prove themselves faster. But I’ve learned that being louder isn’t necessarily the answer. I want to be undeniable.
Preparation gives you confidence. Results give you credibility. Relationships give you access. Knowing your value allows you to walk into a room without begging anyone to recognize it.
I’ve also learned not to spend too much time trying to convince people who are committed to misunderstanding or underestimating me. Sometimes the greatest response is building something they can no longer ignore.
You are building a business empire rooted in faith, ownership and legacy. What do you hope your work will leave to the women who follow you, and how would you like Eboyné Jackson to be remembered?
I hope women look at my journey and understand that they don’t have to choose just one version of themselves. You can be the publicist and the CEO. You can build someone else’s brand and own your own. You can love beauty and still be serious about business. You can have faith and still be extraordinarily ambitious.
I’m building Divine Influence PR, On Luxe Beauty, my fashion and beauty brands, and now Eboyné Jackson Enterprises because I’ve become increasingly intentional about ownership. I was never focused solely on gaining access to the room. I want to build rooms.
I want to create opportunities, own intellectual property, develop businesses and leave assets that can continue producing an impact long after I’m gone.
Ultimately, I don’t need to be remembered simply as a successful woman. I want to be remembered as a woman who was obedient to God, led people to Christ, used what was placed in her hands to open doors for other people and wasn’t afraid to reinvent herself when she knew there was more.
If another woman sees something God has blessed me to build, both naturally and spiritually, and thinks, “Maybe I can do it too,” then that is a legacy to me.
Keep up with Eboyné Jackson and On Luxe Beauty: www.onluxebeauty.com
