THE HOUSE OF FASHION 2026, ki ga je producirala IMC Models v sodelovanju s Paris Runway Official, je združil več kot tisoč ljudi v praznovanju mode in kreativnosti na vrhunskem modnem dogodku na Portugalskem.
Moda je znova stopila v ospredje s 5. izdajo dogodka The House of Fashion, ki je v enem večeru združil več kot tisoč obiskovalcev – oblikovalce, strokovnjake iz industrije, goste in modne navdušence – v vzdušju, prežetem s kreativnostjo, glamurjem in sodobno vizijo.
Ikonična lokacija
Dogodek je potekal v znameniti Fábrica de Santo Thyrso v mestu Santo Tirso (Porto), prostoru z močno kulturno in industrijsko identiteto, ki se je za eno noč preobrazil v pravo modno prizorišče umetniškega izraza in slavljenja mode.
Raznolikost ustvarjalnosti
Dogodek je organizirala agencija IMC Models, ki je združila številne organizacije, blagovne znamke in oblikovalce v predstavitvi, ki je poudarila raznolikost in ustvarjalno moč modne industrije.
Med sodelujočimi so bili priznani oblikovalci, kot so Micaela Oliveira, Conceição Leite, mednarodno uveljavljena Agatha Ruiz de la Prada, Miguel Lezon, VDR, Laure Siassia, Princess Vogue, By Vel in Glovika. Sodelovala sta tudi Escola Profissional do Ave ter znamka Punch-Oh, kar je ustvarilo zanimivo prepletanje domačega talenta in mednarodne prisotnosti.
Modna revija
V večeru je 11 oblikovalcev predstavilo svoje kolekcije navdušenemu občinstvu. Revija je izpostavila estetsko raznolikost in inovativnost, dodatno pa jo je nadgradil nov svetlobni sistem, ki je poudaril vsak detajl kolekcij in okrepil vizualni učinek modne piste.
Dogodek je trajal približno dve uri in pol ter občinstvu ponudil poglobljeno izkušnjo, ki se je zaključila z živahnim after partyjem in podaljšala praznično vzdušje večera.
Zakulisje in ekipa
V zakulisju je sodelovalo približno 150 strokovnjakov, ki so skrbeli za organizacijo in izvedbo dogodka. Med ključnimi partnerji je bilo tudi Portugalsko združenje frizerjev, ki ga je zastopal predsednik Fernando Sousa, ter dr. Cristina iz Hair School, ki je koordinirala del frizerskega dela.
Sodelovala je tudi specialistka Zélia Teixeira, odgovorna za oblikovanje lasulj. Prisoten je bil tudi IEFP Rio Meão, katerega ekipe iz oddelkov za frizerstvo, ličenje in multimedijo so sodelovale pri pripravi modelov, ustvarjanju videzov ter avdiovizualni podpori dogodka.
Mednarodna prepoznavnost
Mednarodno dimenzijo dogodka so dodatno okrepile tuje agencije ter sodelovanje Paris Runway Official, katere ekipa je spremljala dogodek. Medijsko pokritost je zagotavljal tudi Porto Canal, ob prisotnosti vplivnežev, revij in drugih medijskih predstavnikov, kar je povečalo prepoznavnost dogodka doma in v tujini.
Peta izdaja dogodka The House of Fashion je v Santo Tirso prinesla novo energijo in privabila več kot tisoč obiskovalcev. Povečan obisk se je odrazil tudi zunaj modne piste, saj so hoteli, restavracije in lokalna prizorišča beležili večje povpraševanje, kar potrjuje pozitiven vpliv dogodka na mesto.
Platforma prihodnosti
Z ambiciozno produkcijo, glamuroznim vzdušjem ter sodelovanjem domačih in mednarodnih talentov se The House of Fashion vse bolj uveljavlja kot pomembna platforma za promocijo mode in ustvarjanje novih priložnosti v industriji.
Micaela Oliveira
Micaela Oliveira
Aléxia Sousa
Beatriz Vaz
Carolina Pires
Constança Vieira
Erika Venâncio
Joana Monteiro
Rita Ferreira
Tânia Gama
Vladislava Karmaz
Laure Siassia
Laure Siassia
Ana Costa
Angélica Hack
Beatriz Venâncio
Diana Shlapak
Gabriela Parada
Maria Vilaça
Mariana Ferreira
Mariana Martins
Nainycell Domingos
Lezon Atelier
Miguel Lezon
Bruna Laranjeira
Pedro Falcão
Rudi Nascimento
Princess Vogue
Francisca Bastos
Íris Costa
Miriam Alves
Talita Silva
Escola Profissional do Ave
Carina Sokolyuk
Aleksandra Tiurganova
Carolina Preto
Emilly Reis
Diana Cunha
Mariana Barbosa
Patrícia Marques
Agatha Ruiz de la Prada
Agatha_s Kids Collection Designer & Brands Representantive for Kids
Ana Gil Silva
Andreea Sirbu
Namxa Xayalath
Sofia Carvalho & Heloise Bueno
Vanuza Henrique
By Vel
Beatriz Coutinho
Ema Leitão
Ianis Santos
Letícia Azevedo
Letícia Flórido
Santiago Martins
Sofia Mota
Tatiana Dinis
Glovika
Asuagha Jennifer
Miriam Alves
Francisca Bastos
Carolina Marinho
Punch-oh!
Eduardo de los Santos
Horácio Capela
João Gonçalves
José Azeredo
Santiago Saramago
Yasmin Cavalcanti
VDR
Alicia Callaghan
Benedita Rodrigues
Brenda Guimarães
Jéssica Lozovynska
Margarida Vitorino
Nainycell Domingos
Tânia Gama
Conceição Leite
Conceição Leite
Aléxia Sousa
Carolina Pires
Conceição Leite
Eliane Moreno
Erika Venâncio
Joana Monteiro
Olivia Gear
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THE HOUSE OF FASHION 2026, PRODUCED BY IMC MODELS, POWERED BY PARIS RUNWAY OFFICIAL, BROUGHT TOGETHER OVER A THOUSAND PEOPLE IN A CELEBRATION OF FASHION AND CREATIVITY AT TOP RUNWAY SHOW IN PORTUGAL
Fashion once again took center stage with the 5th edition of The House of Fashion, an event that brought together more than a thousand people, including designers, industry professionals, guests, and fashion enthusiasts, in an atmosphere defined by creativity, glamour, and contemporary vision.
The event took place at the iconic Fábrica de Santo Thyrso, in Santo Tirso, Porto, a venue with strong cultural and industrial identity that, for one night, was transformed into a true runway for artistic expression and fashion celebration.
The event was organized by IMC Models, which brought together several entities, brands, and designers in a showcase that highlighted the diversity and creative strength of the fashion industry.
Among the names present were Micaela Oliveira, Conceição Leite, the iconic international designer Agatha Ruiz de la Prada, Miguel Lezon, VDR, Laure Siassia, Princess Vogue, By Vel, Glovika, as well as the participation of Escola Profissional do Ave and the brand Punch-Oh, creating a combination that blended national talent with international presence.
Throughout the evening, 11 designers presented their collections to an enthusiastic audience in a show that highlighted aesthetic diversity and creative innovation. The experience was further enhanced by a new lighting system, designed to emphasize every detail of the collections and elevate the visual impact of the runway.
The fashion show lasted approximately two and a half hours, offering the audience an immersive experience that concluded with a lively after party, extending the celebratory atmosphere that marked the night.
Behind the scenes, around 150 professionals formed the production team responsible for coordinating and executing the event. Among the key partners was the Portuguese Hairdressers Association, represented by its president Fernando Sousa, alongside Dr. Cristina, from Hair School, who coordinated part of the hairstyling work.
The backstage also included the collaboration of specialist Zélia Teixeira, responsible for the wig styling. The IEFP of Rio Meão was also present behind the scenes through its teams from the hair styling, make-up, and multimedia departments, contributing to the preparation of the models, the creation of the looks presented on the runway, and the audiovisual coverage and technical support of the event.
The international dimension of the event was further reinforced by the presence of international agencies and the participation of Paris Runway Official, whose reporting team covered the show. Media coverage also included Porto Canal, alongside the presence of influencers, magazines, and media professionals, expanding the event’s visibility both nationally and internationally.
The 5th edition of The House of Fashion brought a renewed energy to Santo Tirso, attracting more than a thousand visitors to the city to attend one of the most anticipated nights on the fashion calendar. The strong public turnout was also reflected beyond the runway, with hotels, restaurants, and local venues experiencing increased demand, highlighting the event’s impact on the city.
ACP – Associação dos Cabelereiros de Portugal
With an ambitious production, an atmosphere of glamour, and the participation of national and international talent, The House of Fashion continues to establish itself as a key platform for promoting fashion and creating new opportunities within the industry.
Produkcija: IMC Models
Omogočili: Paris Runway Official
Ličenje in pričeske:
ACP – Associação dos Cabeleireiros de Portugal
Zélia Teixeira – Soluções Capilares
Mariana Kravchenko
