Že štiri leta se v Münchnu uspešno razvija dobrodelni klub »Tepliy Dom by Anja« – socialni projekt, ki je postal pomemben vir podpore za starejše generacije. Od ustanovitve je iniciativa povezala več kot 1.000 aktivnih udeležencev in več kot 400 starejših oseb, starih med 70 in 100 let, ter ustvarila živo skupnost, zgrajeno na skrbi, pozornosti in spoštovanju.
Projekt je ustanovila Anna Stukkert skupaj s Klaro Pecherskaya in skupino družbeno angažiranih somišljenikov. Danes »Tepliy Dom by Anja« podpirajo partnerji in sponzorji, za katere družbena odgovornost ni formalnost, temveč zavestna in globoko osebna izbira.
Preobrazba kot nova estetika
Leta 2025 se je v okviru kluba začel obsežen estetski projekt preobrazbe, ki je postal naravno nadaljevanje filozofije Tepliy Dom by Anja. Njegovo bistvo ni v spreminjanju starosti, temveč v na novo opredeljeni lepoti. V okviru projekta so ženske »zlate starosti« izbrane naključno, strokovna ekipa pa za vsako udeleženko ustvari celostno in spoštljivo preobrazbo: nego kože, frizuro, ličenje, manikuro in celostno oblikovanje podobe. To ni poskus prikrivanja minevanja časa – nasprotno, projekt poudarja, kako življenjske izkušnje, individualnost in tako imenovane »nepopolnosti« postanejo vir sloga in notranje moči. Ta format je postal izrazit primer, kako lahko socialna iniciativa nagovarja svoje občinstvo v jeziku sodobne modne estetike, hkrati pa ostaja globoko človeška.
Med junakinjami projekta sta tudi Klara Pecherskaya in Evgenia Rakhlin. Njuna udeležba poudarja osrednjo idejo projekta: zrela starost ni omejitev, temveč nova oblika samozavesti, dostojanstva in lepote.
Danes »Tepliy Dom by Anja« ni več zgolj dobrodelna iniciativa. Je sodobna družbena platforma, kjer estetika, profesionalnost in spoštovanje do starosti sobivajo na enakovredni ravni. Projekt se še naprej razvija in ostaja odprt za sodelovanje s strokovnjaki in blagovnimi znamkami, ki delijo vrednote zavestne lepote in družbene angažiranosti. GRAZIA je poklepetala z ustanoviteljico Anno Stukkert…
Kako je nastala ideja za projekt »Transformation« in zakaj ste se odločili osredotočiti prav na starejšo generacijo?
Ideja za projekt je nastala zelo naravno – skozi opazovanje. Nenehno delamo z lepoto, slogom in vizualnim izražanjem ter vidimo, kako močno lahko zunanja sprememba vpliva na notranje stanje človeka. Sčasoma je postalo jasno, da so starejše ženske iz tega dialoga večinoma izključene. Industrija jim redko govori v jeziku mode, estetike ali užitka, čeprav potreba po vsem tem z leti ne izgine.
Projekt »Transformation« je naš način, kako ta dialog ponovno vzpostaviti. Gre za to, da pokažemo, da slog, skrb zase in veselje ob pogledu v ogledalo nimajo starostnih omejitev.
Kaj za vas pomeni »preobrazba« v tem projektu – gre bolj za zunanjo spremembo ali notranje čustveno stanje?
Zunanja sprememba je le orodje. Prava preobrazba se zgodi znotraj – v trenutku, ko se ženska ponovno zagleda, ne skozi prizmo starosti ali okoliščin, temveč skozi občutek lastne vrednosti in individualnosti. Ne želimo »pomladiti« ali radikalno spremeniti nikogar. Ustvarjamo podobo, v kateri se ženska počuti kot ona sama – samozavestna, vidna, živa. In prav to notranje stanje ostane z njo veliko dlje kot katerakoli frizura ali ličenje.
Kako izbirate udeleženke projekta in katera čustva najpogosteje opazite po njihovi udeležbi?
Za nas ni pomembno prilagajanje vizualnim standardom, temveč notranja pripravljenost na dialog. Vsaka zgodba v projektu je edinstvena in se zavestno izogibamo temu, da bi jih poenotili. Po sodelovanju je najpogostejši občutek presenečenje. Presenečenje nad samim seboj, nad odzivi drugih in nad tem, kako malo je včasih potrebno, da ponovno odkriješ okus do življenja, zanimanje za svoj odsev in nežni pogum, da si viden.
V projekt je vključena velika ekipa strokovnjakov. Kaj je bilo za vas v tej kolektivni izkušnji najbolj dragoceno?
Najbolj dragocen je bil skupni občutek smisla. Vsak član ekipe je mojster svojega področja, a v tem projektu nihče ni delal za rezultat, temveč za stanje bivanja. Ni bilo naglice, ni bilo pritiska – le globoko spoštovanje do ženske na stolu. Ta redka kombinacija profesionalnosti in iskrene skrbi ustvarja vzdušje, v katerem je preobrazba sploh mogoča.
Je bil v projektu kakšen poseben trenutek, ki vas je najbolj ganil ali vam ostal v spominu?
Vedno je to trenutek pred ogledalom. Ne dramatičen ali uprizorjen, temveč zelo tih – ko se ženska gleda nekoliko dlje kot običajno, kot da bi se srečala sama s seboj prvič. V teh sekundah postane jasno, da projekt resnično deluje.
Kako vidite prihodnji razvoj projekta in kaj bi želeli povedati tistim, ki razmišljajo o sodelovanju?
Projekt »Transformation« vidimo kot niz globoko osebnih zgodb, od katerih si vsaka zasluži svoj prostor in pozornost. To ni projekt obsega – temveč globine. Tistim, ki razmišljajo o sodelovanju, bi rekli le eno: pomembno ni, kaj lahko daš, temveč kako znaš biti prisoten. Prav to spremeni vse.
Projekt »Transformation« je del dobrodelnega kluba »Tepliy Dom by Anja«. Katere vrednote povezujejo vse pobude kluba in kakšno je njegovo glavno poslanstvo?
Osrednja vrednota kluba je spoštovanje posameznika in njegove zgodbe. Vse pobude »Tepliy Dom by Anja« povezujejo načela človeškega dostojanstva, pozornosti in toplega, neformalnega pristopa. Ne gre za velike geste. Gre za ustvarjanje prostora, kjer se človek počuti resnično videnega. Vse ostalo je zgolj oblika.
Ključno vlogo pri uresničitvi projekta je imela profesionalna ekipa iz lepotne industrije, ki je pobudo podprla na dobrodelni osnovi. Umetniško in konceptualno vodenje projekta prevzema Yulia Gorbacheva, umetniška direktorica projekta in ustanoviteljica salona Infera, enega ključnih partnerjev preobrazbe. Nekaj najlepših trenutkov si lahko ogledate v kratkem videu tukaj.
Anna Stukkert and Tepliy Dom by Anja: Where Age Becomes Strength
For the past four years, the charitable club «Tepliy Dom by Anja» has been successfully developing in Munich — a social project that has become an important source of support for older generations. Since its founding, the initiative has brought together more than 1,000 active participants and over 400 elderly individuals aged between 70 and 100, creating a living community built on care, attention, and respect.
The project was founded by Anna Stukkert together with Klara Pecherskaya and a group of socially engaged like-minded individuals. Today, «Tepliy Dom by Anja» is supported by partners and sponsors for whom social responsibility is not a formality, but a conscious and deeply held choice.
In 2025, a large-scale aesthetic transformation project was launched within the club, becoming a natural extension of the Tepliy Dom by Anja philosophy. Its essence lies not in changing age, but in redefining beauty. As part of the project, women of the “golden age” are selected at random, and a professional team creates a complete and respectful transformation for each participant: skincare, hairstyling, makeup, manicure, and full image styling. This is not an attempt to conceal the passing of time — on the contrary, the project highlights how life experience, individuality, and so-called “imperfections” become sources of style and inner strength.
Among the heroines of the project are Klara Pecherskaya and Evgenia Rakhlin. Their participation underscores the central idea of the initiative: mature age is not a limitation, but a new expression of confidence, dignity, and beauty.
Today, «Tepliy Dom by Anja» is more than a charitable initiative. It is a contemporary social platform where aesthetics, professionalism, and respect for age coexist on equal terms. The project continues to evolve and remains open to collaboration with specialists and brands that share the values of conscious beauty and social engagement.GRAZIA spoke with the project’s founder, Anna Stukkert, about how the idea of transformation was born and why redefining age has become central to the project’s mission.
How did the idea for the «Transformation» project come about, and why was it important for you to focus specifically on people of an older generation?
The idea for the project emerged very naturally – through observation. We work constantly with beauty, style, and visual expression, and we see how profoundly an external change can influence a person’s inner state. Over time, it became clear that older women are largely excluded from this dialogue. The industry rarely speaks to them in the language of fashion, aesthetics, or pleasure, even though the need for all of this does not disappear with age.
The «Transformation» project is our way of restoring that conversation. It is about showing that style, self-care, and the joy of seeing oneself in the mirror have no age limits.
What does «transformation» mean to you in this project – is it more about external change or an inner emotional state?
– External change is only a tool. True transformation happens within – in the moment when a woman sees herself again, not through the lens of age or circumstance, but through a sense of her own value and individuality. We do not aim to «rejuvenate» or radically alter anyone. We create an image in which a woman feels like herself – confident, visible, alive. And it is this inner state that stays with her far longer than a hairstyle or makeup ever could.
How do you select participants for the project, and what emotions do you most often see after they take part?
– What matters to us is not conformity to visual standards, but an inner readiness for dialogue. Every story in the project is unique, and we consciously avoid blending them together. After participation, the most common feeling is surprise.
Surprise at oneself, at the reactions of others, and at how little it sometimes takes to rediscover a taste for life, interest in one’s reflection, and a gentle courage to be seen.
A large team of professionals is involved in the project. What has been the most valuable part of this collective experience for you?
The most valuable element has been a shared sense of meaning. Each member of the team is a master of their craft, but in this project, everyone worked not toward a result, but toward a state of being. There was no rush, no pressure – only deep respect for the woman in the chair. This rare combination of professionalism and genuine care is what creates the atmosphere in which transformation becomes possible.
Was there a particular moment during the project that touched you the most or stayed with you emotionally?
It is always the moment in front of the mirror. Not dramatic or staged, but very quiet – when a woman looks at herself a little longer than usual, as if meeting herself again for the first time. In those seconds, it becomes clear that the project is truly working.
How do you see the future development of the project, and what would you like to say to those who are considering joining this initiative?
We see «Transformation» as a series of deeply personal stories, each deserving its own space and attention. This is not a project about scale – it is about depth. To those considering joining, we would say one thing: what matters here is not what you can give, but how you know how to be present. That is what changes everything.
The «Transformation» project is part of the charitable club «Tepliy Dom by Anja». What values unite all the initiatives of the club, and what is its main mission?
The core value of the club is respect for the individual and their story. All initiatives of «Tepliy Dom by Anja» are united by the principles of human dignity, attentiveness, and a warm, informal approach. This is not about grand gestures. It is about creating a space where a person feels truly seen. Everything else is simply form.
A key role in bringing the project to life was played by a professional beauty-industry team that supported the initiative on a charitable basis. The artistic and conceptual direction is led by Yulia Gorbacheva, the project’s art director and founder of the Infera salon, one of the key partners of the transformation. You can watch some of the best moments in a short video here.
The project team includes:
Founder and Creator: Anna Stukkert @anna_stukkert_
Dermatologist: Ekaterina Chikina (Heilpraktikererlaubnis, Kenntnisprüfung) @dr.ekateryna_munchen
Svitlana Donova: Lash extension specialist @svitlana_donova_lashlove
Makeup artist: Göksel Im @by.goekcelim
Manicure: La Beautique München @la_beautique_cosmetic
Photographer: Yulia Siepert @juliasiepert
Dresses: Marina Grigoryeva @grigoryevadress
PR: Olga Ivanova @olgaivvanovva
Video: Margarita @kvitka_margaritka_
Beauty salon: Friseur Munchen @friseursalon_infera
